In a capitalistic society, ‘celebrity culture’, and ‘popular culture’, are one in the same. Ofcourse, it could be no other way.
Without the luring promise of a life filled with praise, admiration, boundless riches, and perceived emotional fulfilment, how would the hierarchal queen b, keep the little worker b’s working, and dreaming?
In western culture, celebrity culture has assumed the position that a monarchy, or a religious sect would, in previous times, dominating all influence, cultural, social, and moral significance. For the largest part, we are all under the rule of celebrity culture, and that which it dictates.
‘We’, ofcourse being the collective.
If there was no celebrity culture, how would you define your own ideals of success? What would success look like for you?
How would you measure your happiness, or your ideals of what you should, and should not achieve?
Where would you look to for salvation, gratification?
Would you continue to live vicariously? Or would you actually go out there and live your dreams.. Television creates a false sense of experience, that is why it produces a lethargic, and procrastinated set of logics.
The part of the brain that engages with television, can easily trick the self into believing that they are the ones experiencing these situations, and emotions, (if they are drawn into what they are viewing).
Consequently, the watcher rather than growing inspired to live out their own destiny, enjoys a false sense of satisfaction from viewing others live out this dream reality.
How is celebrity culture so profitable?
Well, if you make a culture of people insecure enough, there is no limit to what they will purchase for fulfilment..